Chief Executive Officer
Alex is passionate about making science easier for researchers and educators around the world by providing easy to use, high-quality software, and hardware. Fascinated by science and technology from a young age, Alex holds a Bachelor of Science in Computer Science from the University of Otago. Alex started his career as a web developer working on large eCommerce projects but later returned to university to study Marketing Management. Alex ran his own successful digital marketing agency before joining ADInstruments in 2014. Alex was previously the Head of Marketing, before taking on the CEO role in 2020.
Michael first developed his concept for a computer-based data acquisition system in 1985, as part of his Bachelor of Science degree. Over the past 30 years, Michael has been integral to the development of ADInstruments products and to the international expansion of the company. Today, Michael continues be involved in innovation and new product releases from the company's office in Dunedin, New Zealand.
Professor Tony Macknight
Co-founder, Director of Education
Professor Tony Macknight’s distinguished career has included postdoctoral research at Harvard Medical School and appointment as Professor of Physiology at the University of Otago. Tony was aware of life science's need for an improved method of recording and analyzing physiological signals and was integral to his son Michael's development of PowerLab data acquisition and analysis systems.