Who are we?

This website at is owned and operated by ADInstruments NZ Limited for the benefit of the ADInstruments Group of Companies. Please see our Legal information page for information and contact details of ADInstruments worldwide.

At ADInstruments we create simple, flexible tools to help scientists and educators record and analyse data quickly and efficiently. Powerful, flexible and accurate, our products are cited in more than 30,000 research papers in peer-reviewed journals and our equipment is the preferred choice for thousands of scientists and educators around the world.

At ADInstruments we pride ourselves on supporting the scientific community with user-friendly software, specialised training options and solution-focused systems of the highest quality, giving our customers confidence in their data and in the power of their work.

We are committed to protecting the privacy of our customers. We want to provide a safe and secure service where we deal with your personal information. This means information that identifies you personally such as your name, photo or contact details or data that can be linked with such information in order to identify you.

How this Privacy Policy applies to you

This Privacy Policy describes how we collect, use and otherwise handle “Personal Information” we receive from you when you use this Website and explains the circumstances in which we may transfer this to others.

“Personal Information” is information about you which can be used alone, or combined with other information, to identify you personally.

Please read this Privacy Policy together with our Terms of Use and our Cookies Policy as well as any other legal notices or terms and conditions available of our Website.

Quick Guide to Contents

What personal information do we collect about you?

How do we use your personal information?

How long do we keep your personal information for?

Who do we share your personal information with?

What happens if you do not provide us with the information we request?

Do we make automated decisions concerning you?

Do we transfer your personal information outside the EEA?

What are your rights?

How do we contact you?

How do you contact us?

Changes to this Privacy Policy

What personal information do we collect about you?

We collect and process your information in the following ways:

Information you give us

You may give us information about yourself by using the website or by corresponding with us by phone, email, submitting a form on our website, registering for an ADInstruments event, by opting-in to receive marketing communications (which is optional) or otherwise. The information you give us may include your name, address, email address and phone number, personal description, and any image, video, audio, animation or text.

Information we collect automatically

With regard to each of your visits to the Website we may automatically collect the following information:

  • technical information, including the Internet protocol ("IP") address used to connect your computer to the Internet, the device ID of your Device your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;
  • information about your visit, including the full Uniform Resource Locators ("URL") clickstream to, through and from the Website (including date and time), pages you viewed, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page;
  • any phone number, email or address used to contact our customer service team or information provided in this correspondence.

Information we receive from third parties

We may receive information about you if you use any other websites we operate or the other services we provide. We also work closely with third parties (including business partners, sub-contractors in technical and delivery services, analytics providers, credit reference agencies) and may receive information about you from them.


We may place ‘cookies’ and similar technologies in your computer or mobile device in order to track and collect data regarding your use of our Website. Cookies are small text files that our website transfers to you and that allow us to permit us to recognize you and obtain data such as how, when and how long you browse pages on our Website. Either we or our affiliates and authorized service providers may also use ‘beacons’, which are small files, sometimes only a pixel in size, embedded onto the pages of our Website. Beacons are used to identify each of our pages in order to be analyzed by our system tools. You can always configure your browser to refuse cookies and beacons. For more information, please visit

How do we use your personal information?

We will only collect your Personal Information on the Website and use your Personal Information with your consent or to provide a requested service, carry out a contract with you, or where we have a legitimate interest to use your Personal Information.

This may include:

  • responding to your queries when you fill in a form on our Website;
  • providing services and/or information to you;
  • ensuring network and information security;
  • where we have a legal obligation for collection;
  • carrying out direct marketing;
  • preventing or detecting fraud and other criminal offences;
  • transmitting Personal Information between ADInstruments Offices for internal administrative purposes; and/or
  • hosting and maintaining our Website.

Marketing Opt-Out

You may withdraw your consent to receive direct-marketing at any time. Please contact us at or by using the “unsubscribe” option in the marketing material you have received from us.

How long do we keep your personal information for?

We keep your Personal Data for as long as needed for the specific purpose or purposes for which it was collected which are set out in this Privacy Policy. Sometimes we may need to keep your Personal Data for a longer time. If this is the case, we will continue to treat your Personal Data in accordance with this Privacy Policy.

How secure is my personal information?

We employ industry appropriate security measures to protect your Personal Information and guard against access by unauthorised persons. Information is on secure computers and encrypted wherever possible. We undergo periodic reviews of our security policies and procedures to ensure that our systems are secure and protected. Unfortunately, the transmission of information via the internet is not completely secure. Although we work hard to protect your personal information, we cannot guarantee the security of your information transmitted to our Website.

Who do we share your personal information with?

We share your personal information with trusted third parties where we have retained them to provide services that you or our customers have requested, such as Amazon Web Service and Google. These third parties comply with similar and equally stringent undertakings of privacy and confidentiality.

We share your personal information with third parties who perform functions on our behalf and who also provide services to us, such as professional advisors, IT consultants carrying out testing and development work on our business technology systems, research and mailing houses and function co-ordinators. These third parties comply with similar and equally stringent undertakings of privacy and confidentiality.

We share your personal information with our other Group companies for internal reasons, primarily for business and operational purposes. As we continue to develop our business, we may sell or purchase assets. If another entity acquires us or merges with us your personal information will be disclosed to such entity. Also, if any bankruptcy or reorganisation proceeding is brought by or against us, all such information will be considered an asset of ours and as such it is possible they will be sold or transferred to third parties.

We share your personal information with our distributors and with business partners.These third parties comply with similar and equally stringent undertakings of privacy and confidentiality.

Where required we share your personal information with third parties to comply with a legal obligation; when we believe in good faith that an applicable law requires it; at the request of governmental authorities conducting an investigation; to verify or enforce our Terms of Use (insert link) or other applicable policies; to detect and protect against fraud, or any technical or security vulnerabilities; to respond to an emergency; or otherwise to protect the rights, property, safety, or security of third parties, visitors to the our website, our business or the public.

We offer you the option of sharing content on social media channels, like Facebook, through our Website. The social media providers will gather Personal Information from you, only after you click on their sharing button, and they each have their own privacy policy which sets out how they collect and use Personal Information.

What happens if you do not provide us with the information we request or ask that we stop processing your information?

If you do not provide the personal information necessary or withdraw your consent for the processing of your personal information, where this information is necessary for us to provide services to you, we will not be able to provide these services to you.

Do we make automated decisions concerning you?

No, we do not carry out automated decision making.

Do we use Cookies to collect personal data on you?

To provide better service to you on our websites, we use cookies to collect your personal data when you browse. See our cookie policy here for more details.

Do we transfer your personal information outside the European Economic Area (“EEA”)?

Your Personal Data may be transferred outside the EEA. Prior to transferring Personal Data outside the EEA we take such measures as are necessary to ensure the transfer (and any onward transfer) is in compliance with Data Protection Legislation. Such measures may include (without limitation) transferring the data to a recipient in a country that the European Commission has decided provides adequate protection for Personal Data (e.g. New Zealand) or to a recipient that has executed standard contractual clauses adopted or approved by the European Commission.

What are your rights?

By law, you have a number of rights when it comes to your personal information. Further information and advice about your rights can be obtained from the data protection regulator in your country.


What does this mean?

The right to object to processing

You have the right to object to certain types of processing, including processing for direct marketing (i.e. if you no longer want to be contacted with potential opportunities).

The right to be informed

You have the right to be provided with clear, transparent and easily understandable information about how we use your information and your rights. This is why we’re providing you with the information in this Policy.

The right of access

You have the right to obtain access to your information (if we’re processing it), and certain other information (similar to that provided in this Privacy Policy).

This is so you’re aware and can check that we’re using your information in accordance with the law.

The right to rectification

You are entitled to have your information corrected if it’s inaccurate or incomplete.

The right to erasure

This is also known as ‘the right to be forgotten’ and, in simple terms, lets you request the deletion or removal of your information where there’s no compelling reason for us to keep using it. This is not a general right to erasure; there are some exceptions.

The right to restrict processing

You have rights to ‘block’ or suppress further use of your information. When processing is restricted, we can still store your information, but may not use it further. We keep lists of people who have asked for further use of their information to be ‘blocked’ to make sure the restriction is respected in future.

The right to data portability

You have rights to obtain and reuse your personal information for your own purposes across different services.

The right to lodge a complaint

You have the right to lodge a complaint about the way we handle or process your personal information with your national data protection regulator. If you are unhappy with how we have processed your Personal Information you may make a complaint to the authority responsible for data protection in the country that you are based.

The right to withdraw consent

If you have given your consent to anything we do with your personal information, you have the right to withdraw your consent at any time (although if you do so, it does not mean that anything we have done with your personal information with your consent up to that point is unlawful). This includes your right to withdraw consent to us using your personal information for marketing purposes.

We usually provide information in response to requests free of charge but may charge a reasonable fee to cover our administrative costs of providing information for repeated requests, or for further copies of the same information.

Alternatively, we may be entitled to refuse to act on the request.

When we receive a request, we’ll respond as soon as we can. Generally, this will be within two weeks from when we receive your request but, if the request is going to take longer to deal with, we’ll let you know.

Changes to this Privacy Policy?

We may change our Privacy Policy from time to time. When we change our Privacy Policy, we will publish the updated policy on our Website. Please check this Privacy Policy regularly. Subject to applicable law, all changes will take effect as soon as we publish the updated Privacy Policy, but where we have already collected information about you and/or where legally required to do so, we may take additional steps to inform you of any material changes to our Privacy Policy and may request that you agree to these changes.

How can you contact us?

If you have any enquiries please contact us at or by writing to us at:


77 Vogel Street

Dunedin 9016

New Zealand

Attention: Grace Ockwell (Data Protection Officer)

How to make a complaint

If you are unhappy with how we have processed your Personal Information you may make a complaint to the authority responsible for data protection in the country in which you are based.

This Privacy Policy was last updated on 10 February 2021