The website ( is owned by ADInstruments Pty Limited and is operated by ADInstruments NZ Limited for the benefit of all companies within the ADInstruments Group (“ADInstruments”. “we”, “us” and “our”).

This Cookie Policy explains how we use cookies and similar technologies in the course of our business, including through our websites that link to this Cookie Policy, or any website or mobile application owned, operated or controlled by us (collectively, “Websites” or “websites”), and when you visit websites or e-commerce stores operated by us or open or interact with emails delivered by us.

This Cookie Policy explains what cookies are and why we use them, as well as your rights to control our use of them.

This Cookie Policy is part of the Terms of Use of our website.

If we use words with capitals and they are not defined in this Policy, they have the meanings given to them in our Privacy Policy.

Sometimes we may use cookies and other tracking technologies described in this Cookie Statement to collect Personal Information, or to collect information that becomes Personal Information if we combine it with other information. For more information about how we process your Personal Information, please consult our Privacy Policy.


Cookies are small data files that are placed on your computer or mobile device when you visit a website.

Cookies which are set by us are called “first party cookies” and cookies set by other parties are called “third party” cookies.


The cookies we use can be divided into four categories.

Cookie Type Cookie Function
Essential These cookies enable our website to work, and allow you to navigate around the website with ease. You can block these cookies but some parts of our website will not work without them.
Performance These cookies collect anonymized information about how visitors use our website.  All information these cookies collect is aggregated and therefore anonymous. This data is used to improve how our website works.
Tracking These third party cookies allow us to track your identity and behaviour on our website so ADInstruments staff can help you more effectively. If you do not allow these cookies we will not track your behaviour or know your identity.
Advertising These cookies are placed by third party advertising platforms or networks in order to, deliver ads and track ad performance, enable advertising networks to deliver ads that may be relevant to you based upon your activity on our Website. They may use information later about your visit to send you advertising you may be interested in, on our website and other websites.  If you do not allow these cookies you will experience less targeted advertising.


We and our third party partners may use other technologies, similar to cookies from time to time, like web beacons, pixels (or “clear gifs”) and other tracking technologies. These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our website or, in the case of web beacons, opened an e-mail that we have sent them. This allows us to monitor the traffic patterns of users from one page within our website to another, to deliver or communicate with cookies, to understand whether you have come to our website from an online advertisement displayed on a third-party website, to serve targeted advertisements to you and others like you, to improve site performance, and to measure the success of marketing campaigns.

While you may not have the ability to reject or disable these tracking technologies, in many instances, these technologies are reliant on cookies to function properly; accordingly, in those instances, declining cookies will impair functioning of these technologies.


We use one or more third party service providers to track and analyse both individualised usage and volume statistical information from interactions with our website. We also partner with one or more third parties (such as advertisers and ad networks) to display advertising on our website and/or to manage and serve advertising on other sites.

Our third party service providers may also use cookies or web beacons to collect information about your visits to our website and/or other sites to measure and track the effectiveness of advertisements and our online marketing activities (for example, by collecting data on how many times you click on one of our ads). The information collected by these third parties does not include personal information that enables you to be specifically identified (e.g. by reference to your name or email address)


When you first visited our website after 25 May 2018 you would have been asked for your consent for cookies to be used while visiting our website. If you would like to review or make changes to the cookies you first accepted please click here [cookie_preferences_button]Cookie Preferences[/cookie_preferences_button]

Browser Controls: You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. How you can refuse cookies through your web browser controls varies from browser-to-browser – please visit your browser’s help menu if you would like more information.

Disabling Most Interest Based Advertising: Most advertising networks let you opt out of Interest Based Advertising. If you would like to find out more information, please visit or

Mobile Advertising: You can opt out of having your mobile advertising identifiers used for certain types of interest based advertising, including those performed by us, by accessing the settings in your Apple or Android mobile device and following the most recent published instructions. If you opt out, we will remove all data about you and no further data collection or tracking will occur. The random ID we (or our third party partners) had previously assigned to you will also be removed. This means that if at a later stage, you decide to opt-in, we will not be able to continue and track you using the same ID as before, and you will for all practical purposes be a new user to our system.


We may update this Cookie Policy when we update the cookies we use or for other operational, legal or regulatory reasons.

When we change our Cookies Policy we will publish the updated policy on our website. Please check this Cookies Policy regularly. As laws permit, all changes take place as soon as we publish them on our website.

This Cookies Policy was last updated on 15 May 2018