What are cookies?

Cookies are small text files that are placed on your computer or device when you visit a website. Cookies set by ADInstruments are called first party cookies and cookies set by other organisations are called third party cookies. Third party cookies used on our website are mainly for understanding how the website performs, your interactions with our website, keeping our services secure and providing advertisements that are relevant to you.

The types of cookies we use

About this policy

This policy explains how we use cookies and other similar technologies on our websites. It explains what cookies are and why we use them and this policy forms part of the website Terms of Use.

Sometimes we may use cookies and other tracking technologies described in this policy to collect personal information, or to collect information that becomes personal information when combined with other information. For more details about how we process personal information, please consult our Privacy Policy.

Other tracking technology

We and our third party partners may use other technologies, similar to cookies, from time to time such as web beacons, pixels (or “clear gifs”) and other similar tracking technologies. These are predominately tiny graphics files containing unique identifiers that enable us to recognise when someone has visited our website or, in the case of web beacons, opened one of our emails. This allows us to monitor the traffic patterns of users from one page within our website to another, to deliver or communicate with cookies, to understand whether you have come to our website from an online advertisement displayed on a third-party website, to serve targeted advertisements to you and others like you, to improve site performance, and to measure the success of marketing campaigns.

While you may not have the ability to reject or disable these tracking technologies, in many instances, these technologies are reliant on cookies to function properly; accordingly, in those instances, declining cookies will impair functioning of these technologies.

How to control cookies

After 25 May 2018 upon your first visit to our website in the EU you would have been asked for your consent for cookies to be used while visiting our website. If you would like to review or make changes to the cookies you first accepted please click here:


You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. Please refer to help information relating to the browser you are using for more detailed instructions.

Most advertising networks let you opt out of interest based advertising. If you would like to find out more please visit or for detailed information.

You can opt out of having your mobile advertising identifiers used for certain types of interest based advertising, including those performed by us, by accessing the settings in your mobile device and following the most recent published instructions. If you opt out, we will remove all data about you and no further data collection or tracking will occur. The random ID we (or our third party partners) had previously assigned to you will also be removed. This means that if at a later stage, you decide to opt-in, we will not be able to continue and track you using the same ID as before, and you will for all practical purposes be a new user to our system.

Updates to this policy

We may update this policy when we update the cookies we use or for other operational, legal or regulatory reasons. When we change our Cookies Policy we will publish the updated policy on our website. Therefore please check this policy regularly. As laws permit, all changes take place as soon as we publish them on our website.

This Cookies Policy was last updated on 25 January 2024.